Things are
looking up

Our goals

With the help of SEA, we can achieve a significant increase in the click rate on your website through impressions of the ads in the search network. For online stores, this results in an increase in the conversion rate or an increase in sales. Another result of search engine advertising can be an increase in leads, i.e. the generation of downloads, ratings or newsletter registrations.

Types of ads

Google Ads is probably the most widespread and widely used tool for advertisements, as it has a wide range of advertising options to offer. We regularly place ads for our customers using Google Ads. These can be different and can basically be divided into three categories:

On the one hand, there are the classic text ads. In addition to a description text, these also contain a URL and three different titles. The display of these is dynamic and depends on the user's device. The ads are displayed on regular search results pages and in the Google advertising network. The display on mobile devices may vary. We will be happy to set up your campaign including different ad groups and ads. To achieve the best possible results, we select relevant keywords for which the ads are optimized. The basis for this is the keyword research we conduct in each case.

Furthermore, we have the possibility to set up special shopping ads. These are specific product ads, which are generated from product information. In contrast to the pure text ads, shopping ads stand out visually and contain, among other things, a product photo, title or price information. In addition, the ad delivery is not based on keywords, but on the offer information and the relevance of this for the user. They usually appear next to the regular search results or in the "Shopping" tab.

Another campaign type is display ads in the form of image or text ads, which are placed on various platforms and channels that belong to the Google advertising network. According to Google, this includes millions of websites, news sites, blogs and products such as Gmail and YouTube. The reach is thus much greater than in Google Search, which sets this type of ad apart from, for example, text-only ads. We exhaust all possibilities and combine different forms of advertising, so that we get the most success out of your budget.